01 · the decision
Understand the decision you need to make
Every engagement starts with the decision you need to make — the methods follow the question, never the other way round.
About
Trained in how people think. Practised in what theydo.
Research is only useful when it survives contact with a product team. Mine is written in plain English and pointed at your decisions.
The short version — nojargon
I hold a BA Hons in Psychosocial Studies and am certified in User Experience Design and Research — a combination that keeps my work grounded in how people actually think, feel and behave, not just in clicks and heatmaps.
I have planned and run usability testing, accessibility research and competitor analysis for businesses ranging from an energy technology company bidding for DESNZ funding to NHS volunteer services, and have supported improved service reach and clearer advertising strategy through targeted campaigns and qualitative research.
On every project I work the same way: understand the decision, choose the method that answers it, run it rigorously, then present evidence your team can argue with — and act on.
How I work
From the decision to theevidence
02 · the method
Choose the method that answers it
Interviews, surveys, usability tests, audits — chosen for the question at hand and designed around your stakeholders’ open questions.
03 · the output
Run it rigorously, present it plainly
Findings come back prioritised, quoted and ready to act on — evidence your team can argue with, and act on.
Credentials
Education & thetoolkit
Education & certification
- BA Hons, Psychosocial StudiesUniversity
- UX Design & ResearchCertified
Methods & tools in the kit
InterviewsSurveys & questionnairesUsability testingRemote sessionsHeuristic evaluationAccessibility auditsCompetitor analysisJourney mappingAnalytics reviewCRO