Recruiting
The participant who taught me to re-write my screener
A recruiting story about the difference between a screener that ticks boxes and one that actually finds the right people.
Read the post →Writing
Notes from doing research for real
Short, practical posts about the day job — recruiting, running sessions, synthesis, and the awkward truths that don’t fit in a case study.
Running sessions
The session that fell apart (and why I'm glad it did)
What a broken usability test taught me about moderating: the script is a suggestion, the participant is the point.
Read the post →Synthesis
Synthesis isn't a meeting. It's a method.
Why the best insights come from a deliberate, messy, sometimes boring process — not from a shared document with everyone's highlights in yellow.
Read the post →Suggest a topic
Got a question worth a public answer?
The best posts usually start as someone’s real question. Email yours — if it becomes an article, you get the first read.
Email an article idea →Why this exists
No recycled templates
Research write-ups usually polish the mess out. These posts will keep the mess — the recruitment problems, the sessions that went sideways, the synthesis that only clicked at the end.